When Steve Jobs died in October 2011, many people mourned his death. He was the man who managed to personify a brand. Created in a suburban garage, he lead Apple to become a successful, worldwide company. Jobs was known for his self-believe, his ambition and passion, his talent but also for his arrogance. He created industries the world didn´t know it needed. His actions and products changed the music idustrie, movies, computers and communication of people.
Steve Jobs – The man who personified a brand
This documentary shows how his hippie background could make him a better millionaire. Interviews with Apple co-founder Steve Wozniak, Sir Tim Berners-Lee or Evan Davis complement this interesting biography.